Why Fairtrade


Fairtrade is about better prices, decent working conditions and fair terms of trade for farmers and workers.

When you buy products with the FAIRTRADE Mark, you support farmers and workers as they work to improve their lives and their communities. The Mark means that the Fairtrade ingredients in the product have been produced by small-scale farmer organizations or plantations that meet Fairtrade social, economic and environmental standards . The standards include protection of workers’ rights and the environment, payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects.

Fairtrade works to benefit small-scale farmers and workers, who are amongst the most marginalized groups globally, through trade rather than aid to enable them to maintain their livelihoods and reach their potential.

For products such as Coffee, Fairtrade only certifies small-scale farmer organizations. Working through democratic organizations of small-scale farmers, Fairtrade offers rural families the stability of income, which enables them to plan for the future.

The producers themselves decide how the Fairtrade Premium should be invested. The Premium is the additional sum of money paid on top of the Fairtrade Minimum Price that farmers and workers receive which can be invested in social, environmental and economic developmental projects to improve their businesses and their communities. In real terms, it means investment in schools, transport, health care, sanitation, an improved environment and better business equipment and practices.

Little by little, a little becomes a lot.

- Tanzanian Proverb

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